DesignL Tradeshow Booth

DesignL Tradeshow Booth

"Austrian State Prize Design"
"Joseph Binder Award"

Client: Design-L

Location: IMM Furniture Show, Cologne, Germany

Practices: Trade show, Product, Furniture, Identity, Packaging, Web

The brief emphasized the client’s design to develop a coherent design language to launch this new lighting brand. The task was to develop a modular system, which allowed the booth to be set up in different configurations. The clients’ wish was to incorporate Feng Shui principles into the entire concept and find a design language to express the organic essence of their products as well as their technical expertise.